Better and Faster: The Proven Path to Unstoppable Ideas .. Jeremy Gutsche (Pre Owned) Non Fiction

หนังสือบ้านมือสองสภาพโดยรวม 70 เปอ

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Title: Better and Faster: The Proven Path to Unstoppable Ideas
Author: Jeremy Gutsche
ISBN-13: 978-0-385-68046-5
Publisher: Crown Business (a division of Penguin Random House LLC)
Content Summary
"Better and Faster" is a book about innovation, written by Jeremy Gutsche, who is the CEO of Trend Hunter, a popular trend-spotting website. The book provides a practical guide for individuals and businesses on how to generate innovative ideas and act on them effectively in a fast-changing world.
Gutsche argues that to be successful, you must overcome the three "traps" that prevent innovation: The Trap of Comfort, The Trap of Convention, and The Trap of Compromise. He explains how these common mindsets lead to stagnation and offers strategies to break free from them.
The core of the book is a three-step process for innovation:
Seek Opportunity: Learn how to spot new trends and opportunities by shifting your perspective and actively looking for what's new.
Hunt the Future: Understand how to predict where markets are heading and identify consumer desires that haven't been met yet.
Adapt and Evolve: Learn how to overcome organizational resistance and adapt your ideas quickly to stay ahead of the competition.
Using real-world examples from companies like Google, Apple, and Coca-Cola, as well as stories from his own experiences at Trend Hunter, Gutsche provides actionable advice on how to foster a culture of rapid innovation, find new business ideas, and execute them with speed and confidence. The book is essentially a blueprint for generating and implementing "unstoppable ideas" in a dynamic environment.