Make a big splash, instead of a lot of little ripples

-Always have a pipeline to the president

-Own a market, not a mill

-The long and short definitions of marketing

There are also provocative ‘Instant Marketing Superstar’ challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it’s more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.